The Mating Game was a fine balancing act of getting the tone just right. We wanted the campaign to capture the playfulness in the program, with our animals going to the most extraordinary lengths to secure a mate, but also wanted to balance with the more serious side of surviving for their lives. ‘This is the performance of their Lives’ became the line that went across the campaign.

We produced a series of on-trailers, digital assets and a body of striking and bold artwork.

There were a lot of stakeholders involved in this campaign but in the end everyone was very happy with what we delivered.