To launch Frozen Planet II our brief was to deliver the idea of an ever-changing fragile world of beauty and hostility – where anything can happen moment to moment. We answered with an integrated campaign based around 'Life On Thin Ice'.

The campaign kicked off with the live premiere of the Frozen Planet II trailer at The Royal Albert Hall during Earth Prom.  This was attended by Hans Zimmer and the singer Aurora. We illuminated the building in the colours of the Aurora Borealis and eco-friendly ice sculptures of Emperor Penguins and Polar Bears lined the stairs to the venue.

A series of trailers went out on-air across the world and across social media, along with an large off-air campaign. We partnered with Minecraft Education to create five worlds inspired by Frozen Planet II. Becoming one of the most successful educational worlds in Minecraft's history.